"Cross Promoting Techniques" that Work

By David Hudson
Dotcomology

”Cross Promotion” is not a new idea. It has been
used by businesses for a very long time. For example,
a real-estate company may promote a certain lawyer to
close a sale. In turn, the lawyer will promote that agency
in his firm. The system is somewhat similar to the
primitive barter system where people traded items
rather than using money. But how can anything primitive
fit into the online world of Internet Marketing? Very easily!
A cross promotion is, simply stated, the trading of ad space.
Instead of paying for advertising space on a site, you
simply place someone else’s business ad on your
page and your ad on theirs. There are many ways
to use cross promotions in your internet business that
can equate to effective and cost efficient advertising.

One way is to use link exchanges. This is very
effective when considering cross promoting with a
company that is similar to yours. However, you should
avoid linking to a page that is in direct competition
with yours. One of the biggest pluses for using link
exchanges is that some search engines are factoring in
hits from the sites that are linked to your page
when determining the ranking. Therefore, linking to a
more popular site can not only increase your advertising
and traffic, but also your search engine ranking.

When customers or potential customers subscribe to
your ezine, you can use this as an opportunity to use
cross promotions. On the same page that the customer
subscribes to your ezine, make available the
opportunity to subscribe to another company’s ezine.
You can even exchange ad space in ezines and provide
recommendations for those with whom you cross promote.
You may even want to exchange column space in one
another’s ezines.

Writing free articles that inform customers or
potential customers with information that is useful
and accurate can create a reputation for you and your
business. Readers will quickly come to know you as an
expert on that subject. In these articles, the author
uses a byline to help promote his site. Bylines are yet
another way to use cross promotions. You can use
part of the space in your byline to recommend
someone else’s product.

If you have been considering writing an ebook, a joint
venture could mean increased profits for you and the
person you are partnering with. Cross promotion
through ebooks is an excellent way to allow for a
wider topic and promote both your business and your
partner’s business. The ebook should contain
information that will benefit both businesses but
remain helpful to the reader. A good example of
using cross promotions through an ebook is a site
selling used video games partnering with a site
selling gaming devices: two subjects that would
interest the same reader and most likely lead
the reader to both sites.

You should keep in mind that the recommendations
you make are a direct reflection of you, so choose
your’ cross promotional businesses carefully. Also
keep in mind that it would be nice as a shopper to be
able to link from one site to another as a way to
“shop around”. Also, never link or recommend a site
that’s in direct competition with you, since this is not
usually beneficial to you. Instead, recommend those
that are similar, such as health and life insurance.

About the author:

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David Hudson can help YOU start your own profitable
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To learn more, visit:
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