Why I Encourage You to Subscribe to "Your Ultimate Success Newsletter"

by David Hudson

Whether You are a Pro or Novice,
"Your Ultimate Success Newsletter"
is for You: Empowering You for Success!
"Your Ultimate Success Newsletter" provides
you with current information based on whats
tried and true and is developed to Empower
You with Secrets to Succeed online! Refreshing,
Inspiring, and Rewarding gift to You.

Here's a few things you'll discover inside
our FREE Home Business Tips Newsletter:

- Ways To Multiply Your Sales
- Ways To Jump Start Your Sales
- Ways To Attract More Orders
- Submitting Articles To E-zines
- Ways To Sky-Rocket Your Profits
- Ways To Ignite Your Sales
- Ways To Anchor Down More Sales
- Ways To Attract People To Your Web Site
- Ways To Reduce Your Business Costs
- Ways To Explode Your Orders
- Ways To Turbo-Boost Your Sales
- Ways To Rocket Launch Your Profits
- Jaw Dropping Ad Copy Secrets
- Online Sales Grabbers
- Ways To Increase Your Traffic
- Viral Marketing Strategies
- Ways To Sell Your Products Like Crazy
- Ways To Keep Your Sales Soaring
- Ways To Sell Your Products Now
- Ways To Use Your Autoresponder
- Ways To Propel Your Online Sales
- Killer Profit Boosters
- Ways To Defeat Your Competition
- Ways To Jump Start Your Profits
- Ways To Keep Your Profits Rolling
- Ways To Make People Click
- Ways To Make Your Online Testimonials
More Believable
And The List Goes On

It's all yours, FREE!
Your privacy is guaranteed.


David Hudson, webmaster of webcashlink,
business articles author, and a successful affiliate,
can help you with your online business.
Visit: Webcashlink

Golden Rules For Using Autoresponders

Autoresponders are a perfect way to increase traffic to
your site. They can save many valuable hours by
automatically answering emails concerning frequently asked
questions about a service or product or by sending a
welcome letter to new members of your program. There are
many ways that autoresponders can help your business. One
of the most important is their ability to track the
effectiveness of your promotions. Since autoresponders are
one of the most popular marketing tools available today,
they are being used by a lot of different kinds of business
and websites. Some of these take advantage of the system to
use the autoresponders in a negative manner. You should be
aware of some of the “Golden Rules” when using
autoresponders.

Thou Shalt Not Use an Autoresponders Address
When Submitting to Search Engines

Since you will most likely submit your site to search
engines such as Google or Yahoo!, directories, classifieds,
and free for all sites, you should be made aware of the
fact that these sites commonly use an autoresponder as
well. If you were to use your autoresponder to contact
these companies, their autoresponder will reply to yours,
and so on and so on, thus, creating a cycle of
auto-responses that will flood your email box and theirs as
well.

Thou Shalt Not Use an Autoresponders to Subscribe
to Ezines or Discussion Forums.

Since most of the time an Ezine will send you updates and
new information regularly, your autoresponder will send
them a message each time. In a discussion forum, every
person in the discussion forum will receive your
auto-response. This can be irritating and most of the time
you will be unsubscribed. It is often hard for the
administrators of the forum or ezine to determine who is
using the autoresponse, and therefore it is simply common
courtesy to never use an autoresponder in this manner.

Thou Shalt Not Use an Autoresponders to Take
Advantage Of Unsuspecting Individuals

Some unprofessional companies will use autoresponders to
respond to an automated message. When this is done, the
address in the “from” field will automatically be
subscribed to their mailing list. This is an extremely
unethical use of autoresponders, and those who do it are in
jeopardy of creating a very negative image for themselves
and their company. Rather than promoting the service or
business, this usually leads to people becoming very upset
and spreading a negative word about the company rather than
a good one.

The Internet can be a great place to do business and
Autoresponders can be an excellent way to save time.
However, when used in an unprofessional way, they can lead
to frustration and aggravation for others. Your company
will suffer the loss of much business if you choose to
participate in these abusive practices. The appropriate use
of autoresponders can generate a large amount of business,
while inappropriate use can drive away that business.

David Hudson, webmaster of webcashlink,
business articles author, and a successful affiliate,
can help you with your online business.
Visit: Setuponce

Making Public Relations Work for You

We rely on all kinds of tools and advice to help our
businesses grow, from accounting and legal advice to
graphic design and sales seminars. But what are we
doing for the important job of building our business's
reputation in the community?

Public relations skills and techniques are a powerful
part of any growing business, but many small
organizations believe that the cost of getting into
the PR game will cost them thousands NOT hundreds of
dollars. If you take the traditional approach to
public relations, you may be right PR Agencies are
known for high hourly rates and retainer payment
plans.

But the INTERNET has changed all that, empowering
business owners with a host of tools they can deploy
to enhance all parts of their business including
building a strong public relations program.

Like many business owners, you may feel that your
regular monthly ad in the newspaper is enough
publicity for the month and all you have to do is sit
back and wait for the customers to show up at the
door. NOT so! Running any kind of business - no matter
how small - without a dynamic PR program is leaving
something that can rapidly grow your business in the
lap of the gods.

Take the first step - talk to someone who knows
something about PR - many companies such as
www.prmadeeasy.com offer a free introductory
consultation to help you get started. AND then,
believe it or not, you can start doing your own PR.

Would your business benefit from a strong PR campaign?

Would media coverage help promote your product or
service?

Do you need sales and marketing assistance?

Are you trying to build your company's image in the
community?

If the answer is yes to any of these questions, with a
few hours of your time and the aid of some
well-crafted online tools and resources, you could be
profiting from a well-honed PR campaign.

PR is more than just sending e-mails and writing press
releases, Public Relations can also help explore and
exploit strategies such as:

Creating or expanding an Internet presence

Rolling out a new product or service
Reaching out to the local community and building a
presence for your business

Promoting community involvement through
your business and employees

Marketing a new store location

If you're still debating whether PR can help you,
consider one final point: You need to proactively
manage your business from day one and if your
company's reputation matters it means you need a
public relations program and strategy to ensure your
business is profitable and protected.

David Hudson, webmaster of webcashlink,
business articles author, and a successful affiliate,
can help you with your online business.
Visit: Webcashlink

Goal Setting Adds Purpose to Your Online Business

People used to come to my high school and talk about
how important it was to have goals. “You have to set
realistic but ambitious goals for your life in order
to feel fulfilled with life.” I am paraphrasing, of
course, because in high school I was a young punk and
never paid attention at those assemblies. I was just
happy to get out of class. But as I’ve grown and
matured, I have begun to realize what they really
meant by “goals”. Goal setting can be an essential
part of every aspect of your life. Goal setting needs
to be an essential part of your online marketing
campaigns, but only if you plan to succeed.

When those motivational speakers were talking about
setting realistic goals, I don’t think they were
talking about choosing to become a nuclear physicist
because you’re good at math. That is unrealistic as a
goal, not because you can’t become a nuclear physicist
(you can) but because it is too general and better
classified as a dream. A realistic goal would be to
get an A on the physics final.

Focused And Task Oriented

Goals should be focused and task oriented, rather than
abstract hopes for the future. Becoming a nuclear
physicist is a dream that you might have in high
school; getting an A on the test is a goal you can
achieve. Both are necessary in order to get what you
want, but the two should not be confused.

Specific And Attainable

What on Earth does this have to do with online
marketing? Well, in any venture, online marketing or
rock climbing, goals have to be specific and
attainable in the foreseeable future. Goals have to
have purpose and should lead to the fulfillment of a
dream, not be the dream itself. Having a goal of
making enough money online to quit your job is
useless. That is a dream. You need to have goals that
lead to this, such as:

A. I will find five affiliate marketing programs that
relate to the subject matter in my blog each week for
the next two months.

B. I will sign up 25 people over the next two weeks
for my e-zine.

C. I will become a world famous “blogger”.

D. I will post one SEO article that is relevant to my
blog’s subject matter every 3 days for the next 90
days.

Goals A, B, and D are all very specific and can be
measured. They have a definite quota to fill in a
given amount of time. They can be met, measured, and
checked off of your to-do list. These goals will move
you forward and enhance your online marketing plan in
a meaningful and directed way, and will actually make
you money. I put goal C in the list to make sure you
were paying attention. It’s not a goal at all! When
will you become a world famous blogger? How do you
quantify world famous? How do you know when such an
objective has been met? This is a dream, not a goal.

Dreams Or Goals?

Dreams are wonderful and when met, drive the world
forward. Dream big and reach for the stars! It is ok
to dream about staying home all day with your kids
while you make money online, but remember that without
specific, attainable and measurable goals, dreams can
never become reality! Never confuse dreams with goals
in your online marketing campaigns. Be specific. Be
directed. Have a plan in mind that will turn your
dream into reality. Be careful not to get so lost in a
dream that you forget about how you are going to get
there. You need to keep an eye on both to succeed.

David Hudson, webmaster of webcashlink,
business articles author, and a successful affiliate,
can help you with your online business.
Visit: Webcashlink

Are You Irresistibly Attractive?

by: Kimberly Stevens

If you’ve done any reading on the subject of
marketing, you’ve certainly heard the term “Unique
Selling Proposition” or “USP.”

As a reminder, your USP is what positions you in the
marketplace --- are you, or what you sell, the best,
the cheapest, the fastest, the easiest, the longest
lasting, the most reliable, the most prestigious? Your
USP is what makes you distinct from your competitors,
but it’s often the thing first-time business owners
don’t fully understand.

Lara and I just started working together last month,
and one of the first things we had to tackle was her
USP. As a web site designer, she is part of a
well-developed marketplace often competing with
several other companies for every job.

“I really don’t know why they keep picking the other
guy. It’s so frustrating after I’ve worked so hard to
get in the door in the first place. The only way I
feel like I can get the job is if I underbid it, but
I’ll never be able to keep my business running that
way.”

“Well, you’re right,” I replied. “You shouldn’t have
to lower your prices just to get every job. There are
certainly web designers out there who are charging
less than you, but there are probably an equal number
of them that are charging more. So, if we assume that
there are companies hiring your higher- priced
competitors, then maybe price isn’t what every
prospect bases their decision on.”

“It sure has been for me. That’s always the reason
they say they didn’t choose me. It makes me think that
I’m going to have to lower my prices in order to get
any work, but like I said, I’m not charging anything
out of the ordinary. My hourly rate is at the market
average as far as I can tell.”

There were a couple of issues that we explored during
the rest of the conversation, including her pricing,
her competitors, her target market, her mission, etc.
But the one that really hit home was her USP.

Up until this point, Lara didn’t realize that she was
the one forcing her prospects to make their decisions
based on price. She was marketing using the
Competition Model instead of the Distinction Model.

In the Competition Model, your prospects see you as
offering the same service as your competitors. In
their mind, there is no delineation between what you
and your competitors offer and how you offer it. So
the only decision-making factor they are left with is
price.

If they think all web designers offer the same level
of web site design, can complete it in the same time
frame and will be equally professional, what’s left?
That’s right … price.

Think about how you make buying decisions. If you are
getting your clothes dry-cleaned every week and you
think that the three local dry cleaners all do a
decent job, will have your suits ready in two days,
and are equally friendly or disagreeable, aren’t you
going to go with the cheapest one?

But some dry cleaners pick up and deliver don’t they?
Some offer tailoring and mending services in addition
to dry cleaning. Others set up shop inside large
grocery stores, so you can knock out two errands in
one stop.

These things make them distinct from their
competitors. There are people who will pay a little
more in order to have their dry cleaning picked up.
There are others that will pay a little more to be
able to drop it off and pick it up at the same time
they are buying their week’s groceries.

If you don’t want to compete strictly on price, you’ve
got to be DISTINCT from your competitors. That way,
your prospects have something, besides price, to base
their decision on. By emphasizing that distinction in
your marketing efforts, you will naturally attract
those prospects who value your distinction.

And when you are Irresistibly Attractive, the sales
pressure is off. You just go out there, show them who
you are and what you can do, and they come to you!

So how do you make you and your business DISTINCT and,
therefore, Irresistibly Attractive? By creating your
Unique Selling Proposition (USP).

What makes you different than your competitors? Are
you faster? Do you deliver better quality? Are you
more responsive to their needs? Are you closer in
proximity? Do you specialize in a particular industry?

Take a moment to put yourself in the mind of your
prospects. If you were hiring someone to perform your
kind of service, what would you want?

You can practice by thinking about your own buying
decisions. If I was hiring someone to clean my house,
I would want them to:

do an impeccable cleaning job

show up on the scheduled day/time

avoid breaking/taking things

smoke outside of my house, if they smoke

charge $100 or less

If I could find someone to do these things for $65, I
would hire them. But, if I would have to sacrifice the
quality of their work or their reliability in order to
pay the lower price, I would go with someone else.
It’s important to me to have a clean house and to know
that I can count on that person to show up on
Thursdays before I have guests arrive on Friday.

So, here’s the process:

make a list of the things you would look for if you
were a prospect hiring someone to do your service

put that list in priority order

gather all of your sales materials together (e.g.
printout of web site, business cards, letterhead,
brochures, email signature lines, proposal, trade show
displays, newsletter, sales letter, direct mailers,
cold calling script, elevator speech, etc.)

set aside 1-2 hours to review all of your materials to
see what message you are sending to your prospects

revise your materials as needed

When you review your materials, try to look at them
with fresh eyes as a prospect would. After going
through them once and making notes about the
impression they set, go through them again
specifically looking for the top two distinctions from
your list.

Do your sales materials/tools really bring your
message home? Are your top 2 distinctions clearly
emphasized in your materials? Are there things you
need to add, omit, or revise in order to create your
distinct impression on your prospects?

Once you are communicating a very specific and
consistent message about yourself and your business,
you will find that you no longer have to sell.
Business comes to you – and it’s the kind of work you
like that pays you what you deserve.

About The Author

Kimberly Stevens is the author of the ebook series,
*The Profitable Business Owner: A Step-by-Step System
for Starting & Running a Successful Service Business*.
Download Sample Chapters & get her free MiniCourse,
*The 10 Most Common Mistakes Business Owners Make &
How To Avoid Them* at:
askthebizcoach

kim@askthebizcoach.com

David Hudson, webmaster of webcashlink,
business articles author, and a successful affiliate,
can help you with your online business.
Visit: Setuponce

Key Items To Include in your Email Signature File

One of the most important and often overlooked methods
of promoting your on line business or service is your
email signature file (sometimes called a "sig"). There
are two types of signature files, one is the more
simple one at the close of each email, the other might
be attached to writing or discussion group posts, etc.
and is sometimes called a byline.

Regardless of the usage, having an effectively written
signature can make the difference in higher sales,
more networking contacts and more prosperity for you
today! Using the following as a guide, to build a
signature file that will help you meet your needs, and
reach your goals.

1. Your Name and the Name of Your Business
You cannot build your brand or name recognition without it.
No one would forget to include this, right?

2. Your email address
If you have written compelling content, people will want to
contact you. Having your email address immediately
available (and clickable) is the best means to satisfy the
need to "do it now". Since some email clients don't
recognize and hotlink email addresses, consider putting the
mailto: in front of your address. This ensures your address
is a hyper link (i.e. mailto:kevin@d... )

3. Your Web Address
People will be enticed to take action immediately if the
information is readily accessible, and like your email
address, being an active link is always the best. Don't
forget your URL! While it may be best to send them to the
home page, the content of your writing may suggest you send
them to a specific page. If so, use that address in your
signature file..

4. Phone Number
Email is great, and the web is nice, but people often like
to connect with you at a different level. Make sure they
have the information so they can! If you have a toll free
number, consider adding it (and letting people know that it
is toll free). If your toll free number but is only
available in your home country, either leave it out, or
note where it will work. Remember your fax number too!

5. Statement of Mission or Purpose
If your business has a Unique Selling Proposition (USP)
include it here. This is a short sentence that
differentiates you from others in your business. If you
don't have a USP yet (create one!), include a descriptive
tagline about you and your business.

6. A Reason why they should contact you now
If you have written an effective article or post, suggest
an additional resource you could provide to them, or a way
you could help them. Make sure they know how to quickly
request this additional help.

7. Ways to Read More
If you produce an ezine, let people know that it exists and
how to subscribe. Again, make it easy with a hyperlinked
email address (see number two above) or a URL to subscribe
from the web.

Overall, while there are no hard and fast rules regarding
your signature file, there are some guidelines. Your "sig"
in your everyday emails might be shorter - not containing
each of the items above, while sigs for your article or
posts may be longer. Use your good judgment, use this list
of guidelines, and experiment to find what works best for
you.

Julie Jordan Scott (julie@5passions.com) and Kevin
Eikenberry (kevin@discian.com) are speakers, writers,
consultants and people who help organizations and
individuals reach for - and achieve their goals. Both have
content rich websites and free email offerings.
http://5passions.com
http://discian.com

David Hudson, webmaster of webcashlink,
business articles author, and a successful affiliate,
can help you with your online business.
Visit: Webcashlink

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