Designing a Website That Sells

Website Design Can Make Or Break Your Sales

Would you buy meat from a
grocer that you knew left
bad meat with good meat or
wasn’t clean? Would you buy
a car from a sales lot that
had totaled automobiles on
the front row? I wouldn’t and
neither would you. Your website is your grocery store
or car lot. You must have an atmosphere that is pleasing
to buyers and one that tells the buyer that you aren’t
an amateur, but that you are a trained and seasoned
professional. Your site is a direct reflection of you
and your business, and that is why having a well
designed website can make or break your sales.


Design Your Website For “Surfability”

The first thing to keep in mind when designing your
website is “surfability”. Take a few minutes and look
around at several web pages. What makes them
appealing? Were there some that you closed out of
immediately? Why? Take notes and do your research.
Keep in mind that when a person visits your site, they
have a goal in mind. They are either seeking
information or shopping for a product. Give the
person what they want without having to search for it.
Be sure all the information on your site is
relevant to your product. Make the buyer think that
they need your product to solve their problem.


First Impressions Of Your Business

Your main page serves a very specific purpose. It
should be an avenue by which the customer can shop
your site. It should be easy to view and needs to load
very quickly. First impressions of your business will be
determined here, and we all know that first impressions
can either close the deal or loose it. Make it simple. It’s
best to have links that are easily viewed by the reader
and that will allow them to navigate with ease. Tables
are often a great choice when deciding on a way to
design the main page of your site. Again, your main
page should load very quickly. Chances are, if it takes
the page more than ten seconds to load, even on a 56k
modem, the customer will click away to save time,
hoping to find the information or product elsewhere.
To increase the loading speed of your main page, you
should avoid large graphics or excessive graphics. Too
many banners or special effects can cause a page to
load slowly as well.


Make Your Web Site More Appealing

To make your web site more appealing to the eyes, you
should stick to mild colors. If your site is a content
site where the user will be doing a lot of reading, it’s
best to stick to black and white. Color can be added
when using tables as a way to brighten up the page,
but you need to remember to keep the overall
look of the page professional and appealing to the
audience that will be visiting most often. Since
screen resolutions vary among monitors, it is a good
idea to set the pixels to a standard 800x600. You may
also choose to set the tables in your web page to span
a percentage of the page rather than a set number of
inches. This will help to accommodate all screen
sizes. You should remember that a lot of internet
users will not use the same browser as you, and
therefore you should be sure that your site looks as
good on other browsers as it does your own. You can
do this by downloading several browsers through which
to look at your page.


Website Design - An Excellent Marketing Strategy

Be aware of the fact that the overall look of your
website can enhance your ability to make money.
The appearance of your site, if designed properly,
can be an excellent marketing strategy for your product or service.


David Hudson, webmaster of webcashlink,
business articles author, and a successful affiliate,
can help you with your online business.
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