Maximize Your Affiliate Earnings

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Tuesday, January 01, 2008

Affiliate Marketing: Turn Your
Blog Into Cash

So your home business blog is doing pretty well.
Hundreds or thousands of visitors flock to your site
each day, dedicated readers who return nightly to
absorb your profound wisdom on life, foreign policy
and the human condition. They’re receiving your
priceless insights into the world, and you’re not
making a dime. All that hard work isn’t doing anything
for you except maybe making you feel good about
enlightening the world, but come on! There’s got to be
a way to also benefit financially from all your hard
work.

It’s Called Affiliate Marketing.

Simply put, affiliate marketing is a partnership with
other websites. You put a link on your site to their
site and get paid for each click, registration and
sale. If you use affiliate marketing well, you can
generate a high Return on Investment (ROI) with
respect to the amount of time and effort invested in
your home business blog. Used poorly, however,
affiliate marketing can just be a waste of space on
your site. Here are some tips on how to use affiliate
marketing as more than placeholders.

Make The Links Relevant.

Your readers come to your blog for a reason. They come
to read about your exploits in the jungles of South
America or your forays into the vicious world of
international politics. Chances are readers in these
areas aren’t going to want to go to a site selling
Barney toys. Things they might be interested in are
products that will save the jungles of South America
or a book about an international diplomat. You don’t
have to totally exclude the random Barney toys,
because maybe some tree-huggers are into Barney, but
make sure that most of your affiliate marketing links
are related to your content. Users will be more likely
to click them.

Imbed Links.

If you just discovered a great charity for saving the
jungles of South America that has an affiliate
marketing program, include the link in the body of one
of your articles. Links on the side can get lost by
resized windows or ignored completely as useless
advertisements. Anything within an article, however,
will be read and considered, because the author of the
article, whose opinion the reader respects, feels that
the other site is useful or worthwhile. The reader
will be more likely to visit the link, and you’ll be
more likely to make money.

Change The Links.

This is especially important if you have a returning
user base. If your affiliate marketing links never
change, people will not go to them because they will
be old news. Always be on the lookout for new
affiliate marketing opportunities that you can take
advantage of. New links will add mystery and intrigue
to your site. Users will be more likely to notice
changes than to let the links simply fade into the
background.

Make Your Text Exciting and Inviting.

Most people aren’t going to click on a button that
says ‘Click here.’ Other than pure curiosity, which
admittedly should never be ruled out, there is no
incentive for users to follow these directions. “Save
the South American Jungle From Certain Slaughter” has
a much more enticing ring to it, what with the
alliteration and all, and is sure to get your tree
hugging audience interested. Along the same lines of
interesting and exciting, whenever possible include
some kind of picture or banner with the links. A list
of blue underlined words on the left hand side of a
page is tough to wade through; a banner with a forest
fire draws immediate attention, and drawing attention
to your links should be the goal of any affiliate
marketing plan.

Don’t Rule Out Unpaid Opportunities.

Some affiliate marketing programs are simply an
exchange of links, a ‘you link to me, I’ll link to
you’ deal. While these don’t directly make you money,
they do increase traffic to your site, and increased
traffic means more money. While your marketing plan
obviously can’t be using all this kind, they can be
useful in boosting traffic, and through traffic,
revenue.

David Hudson, webmaster of webcashlink,
business articles author, and a successful affiliate,
can help you with your online business.
Visit: Webcashlink