“Ghost-Writers” For Home Internet Business

The Quest For A Good “Ghost-Writer”

Finding a writer for your online business can be a
daunting task. If you’ve done your search right,
you’ve probably had more writers respond to you than
people who try out for American Idol (OK, probably
not, but you’ve probably got 5-10). Now, how do you
decide which ones will be appropriate for your online
business?

Writer's Knowledge

If you have a website for your online business, you
need to make sure that the writer has a good knowledge
of search engine optimization (SEO). SEO writing is
inserting keywords into the documents that allow
search engines to find them. If your documents aren’t
written using SEO, then your online business will be
lost in the vast labyrinth of information that exists
on the Internet. Hire a writer who understands search
engine optimization and your online business will have
a better chance of being found.

Writing Samples = Personality

Once you’ve dropped the writers who don’t know how to
use SEO, start to look at the writing samples that
they’ve sent you. This part should be almost entirely
subjective, and based on the kind of impression about
your online business you want to leave readers with.
If there are enough grammar mistakes to make it
objective, well, I think you know where to put their
file. What you’re looking for is a voice that you are
comfortable with. This person will actually be the one
communicating with the clients of your online
business, so you have to make sure that their voice
will be a good front-man (or woman). You’re probably
going to want someone warm, friendly and a bit funny.
Find someone who will charm your clients and convince
them to buy something from your online business.

Writer's Ability and Experience

Another consideration is the writer’s ability to write
in many different genres and in several different
voices. He is the writer, but you are still in charge
of how the written pieces come out. If you can find a
writer for your online business who can be directed to
write in a specific voice and consistently produces
results, you’ve found a gold mine.

Writer's Resume and Ratings

The resume is the least important part of a writer’s
application when they are being hired to do short,
freelance projects, which is probably what they’ll be
doing for your online business. It’s a good way to
break ties between people whose writing samples you
liked equally, though. When you’re looking at a
resume, you want to see a person who’s done a lot of
writing, obviously. Here again, you want to make sure
that this writing is not just in the area that you
need work done in; people who can write in a number of
genres are more likely to be able to adapt to the
specific needs of your online business. Also, make
sure to call the references and previous employers.
People may look good on paper, but actually working
with them can be another story.

Ultimately, Your Voice Online

The writer that you choose will be the voice of your
company. You don’t want someone who writes like a
Dilbert character representing your online business.
Also, you don’t want someone you can’t work with
writing for you, so it’s usually a good idea to have a
phone interview.. The writer you choose for your
online business has to be the best you can afford.
Nothing less than the best will be good enough.

David Hudson, webmaster of webcashlink,
business articles author, and a successful affiliate,
can help you with your online business.
Visit: Webcashlink