Effective or Irritating: Pop-up Windows in Internet Marketing

"Pop-up Windows" Gone or Here To Stay

A few years ago, pop-up windows was the rage in
Internet marketing. It seemed like every time you
opened a web page you got bombarded with offers
for this or that. It got to the point where surfing
the Internet was almost like playing a video game,
that is, for every pop-up you tried to close, one or
two more would open. This is precisely why we have
seen the decline in the use of pop-up windows on the
Internet today. Surfers simply won’t even look at the
pop-ups anymore, as they’re conditioned to close the
pop-up before ever reading the ad. Very often, a surfer
will even leave your site if there are too many pop-up
ads. They simply do not want the hassle of closing those
windows while trying to obtain the information that
your site has to offer. This information, while valuable,
is not as valuable as the surfer’s time. Recent studies
have shown however, that even with these set backs,
pop-up windows are still an effective method of
Internet marketing.


Irritating Yet Still Effective

Is there some way that pop-up windows can be less
irritating and still be effective? Yes! What if the
pop-ad was seen upon exiting your site instead of
entering? This would allow the surfer to obtain the
information needed from your site, thus feeling
that they were able to come and go quickly without
being hassled by other ads and offers all the while
making the surfer happy. You have left the surfer
with a positive attitude and therefore more likely
to respond to the pop-advertisement. This is being
accomplished more and more by using what is being
called pop-under windows. When the surfer comes to
your site, the ad is opened discretely behind your
web page. Then, upon leaving your site, after
obtaining all the information that they need, will
see the ad and therefore be more likely to respond.
Since the surfer has the information, he has achieved
his objective and is now open to do other things;
ideally respond to the pop-under advertisement.


Not All Pop-up Windows Are Created Equally

Not all pop-windows are created equally. There are
some things that you can do to make your pop-windows,
whether pop-up or pop-under, more effective. The
pop-window should be easy to “escape” from. If the
surfer does not want to see the ad, but has a hard
time closing it out, they will likely become
frustrated and may leave your site all together.
You should either use a button that will allow the
surfer to close the window or be sure that the “x” is
easily visible. Another good idea is to use a script
that utilizes cookies. Cookies will prevent
pop-windows from overloading the surfer since you can
decide the frequency of the pop-windows, rather than
each time a page is opened. Also be sure that there
is not more than one pop-window per page.

When creating a pop-window, you will be asked to fill
out a short information form, select the length of
cookies, and choose the layout of the pop-window.

The Design Of Your Pop-up Window

When choosing the design of your pop-window, you can
increase the effectiveness by creating a large
headline that includes benefits that will be most
appealing to the customer. You should also consider
using incentives, and lastly, do not ask the customer to
read a long and drawn out advertisement. Keep the
message simple yet powerful and your pop-ads will be
sure to generate profits for your site.


David Hudson, webmaster of webcashlink,
business articles author, and a successful affiliate,
can help you with your online business.
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