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Friday, December 09, 2005

Five Proven Methods for Internet Marketing Success

There are hundreds of ways that you can promote your
online business or website, some more effective than
others. These five proven methods will help you
generate traffic to your site and also generate
income for your wallet.


1. One thing that appeals to everyone is “free.”

If it is free, people will take it. Think of the samples
of cheese given away at grocery stores. Do you really
want a small piece of cheese? Of course not! But you
take it simply because it is free and someone is nice
enough to offer it to you. The same principle applies
with information or services offered from your
website. You can send out free newsletters or offer a
free trail period. One popular thing that is being
given away now is free credit reports or free PC
scans. These freebies are what we in the marketing
field like to call teasers. After running the free
credit report or PC scan we alert the customer if
there is something found on their credit record or PC
and then offer to show them what it is or repair the
problem for a price. This can be an effective way to
get information to your potential customers, create
sales or generate traffic to your site.



2. Your website contains information about a service
or product that you are very knowledgeable about.


You can use this knowledge to generate traffic to your
site by writing articles in your area of expertise and
have them published in an ezine or an article
information site. The most effective way to use these
articles is to write them for free and ask in return
that the publisher allow you to include a byline. A
byline is a very short summary of the author, their
credentials and their website. Your byline is a way
that readers will come to know you as an expert on the
topic and will in turn come to trust your site as a
source of credible information.


3. Some search engines will allow a website to
purchase their ranking.


This is an excellent IM technique in that it is effective
and inexpensive. In the pay-per-click programs, a website
is only billed for those who actually visit the page,
unlike banner ads which may be seen by millions but
only used by a few. When using the pay-per-click
program, you are asked to choose keywords and when
those are entered, your site will appear and if the
surfer chooses to view your site, you are billed for
that click. Many pay-per-click programs will offer
other benefits as well, such as updated lists of
commonly used keywords.


4. You should remember that others are in the same
boat as you.


You can choose to network with those who have similar
marketing ideas. When networking, you will be able
to share links and refer customers to each other.
You should always be very cautious when choosing a
networking partner as everything that you recommend
is a reflection of your or your product. Therefore,
you should be certain that your networking partner
is a reputable source of information.


5. Simply because your website is online, doesn’t
mean that all your advertising should be.

Advertise in newspapers, TV, the radio or you can even
send out a press release to get your information to
thousands of people all over the country.


David Hudson, webmaster of webcashlink,
business articles author, and a successful affiliate,
can help you with your online business.
Visit: Webcashlink